The image sells the stay. The room must deliver it. Regina and Ana examine the gap between a compelling composition and a place that works after the camera leaves.

A generic guest profile is a weak design brief. The room must work for actual people, with different routines, expectations, and ways of moving through a stay.

An impressive lobby can still be a room guests hurry through. Regina and Ana challenge the design decisions that confuse visual impact with a genuine invitation to stay.