BOTH SIDES OF THE DOOR
Thoughts from both sides of the door.
Regina has spent her career inside the world's great hotels. Ana has spent hers inside the homes people never want to leave. Here, they share what luxury should feel like next.
A place for considered opinions, questions worth asking, and the details that connect a beautiful space to an extraordinary experience.
The 2027 Outlook · October 27 →
ANNUAL OUTLOOK · LAUNCHING OCTOBER 27, 2026
The 2027 Hospitality Outlook: Both Sides of the Door
The next chapter of luxury deserves more than a beautiful prediction.
What guests feel. What teams need. What ownership should consider before the next investment. Our inaugural annual Outlook brings the operator’s perspective and the designer’s eye into one considered conversation.
Written together by Regina and Ana, it is for the people shaping what hospitality becomes next.
Beyond the first impression.
The details that make a stay feel effortless.
Behind the beautiful room.
Design decisions that support the people operating it.
Before the next investment.
Questions worth asking about renovation and repositioning.
OFFICIAL RELEASE
Planning a renovation, repositioning, or new property? The conversation can begin before the Outlook arrives.
Speak with The House →TWO PERSPECTIVES · ONE HOUSE
The conversation begins where our worlds meet.
A room can be understood through the people who experience it, and through the people who make that experience possible. We bring both into the conversation.
THE OPERATOR'S PERSPECTIVE
Behind the promise.
REGINA HAYES · CO-FOUNDER
More than 25 years of international luxury hospitality leadership shape Regina's perspective. Her attention moves from the guest's arrival to the service that supports it, from an ownership ambition to the decisions that make it achievable.
Here, we explore the questions behind an effortless stay: how a space works under pressure, how an investment is cared for, and what teams need to deliver the promise every day.
Explore our approach →
THE DESIGNER'S PERSPECTIVE
Inside the feeling.
ANA MICIELI · CO-FOUNDER
Ana brings an award-winning designer's eye and a philosophy of Effortless Livable Luxury. Her attention rests on proportion, texture, light, and the deeply human feeling of belonging in a room.
Here, we consider how interiors invite people to settle in: the intimacy of a gathering place, the quiet confidence of a well-chosen material, and the difference between a space that impresses and one that stays with you.
Meet the women behind the work →ON OUR MINDS
Three questions worth opening the door to.
Brief observations from the intersection of design and hospitality. A starting point for a deeper conversation.
GUEST EXPERIENCE
What happens after the first impression?
An arrival sets an expectation. The rest of the stay has to honour it.
READ THE OBSERVATION
We look beyond the photograph to the moments a guest actually lives: finding a place for luggage, settling into a chair, reaching for a light in the middle of the night. A beautiful arrival matters. So does everything that follows.
The useful design question is simple: does the room continue to feel considered once someone begins using it?
THE OWNER'S TABLE
What should a renovation protect?
The character of the property. The guest's trust. The investment behind both.
READ THE OBSERVATION
A renovation begins with choices about what deserves to change and what deserves to endure. Before discussing finishes, we want to understand the property's purpose, the operating realities, and what ownership needs the next chapter to achieve.
That conversation makes room for a design brief with both ambition and discipline: a clear vision, a considered scope, and priorities that can guide difficult decisions.
DESIGN PHILOSOPHY
Can luxury feel entirely at ease?
The most inviting room gives people permission to make themselves at home.
READ THE OBSERVATION
We are interested in spaces that feel composed without feeling untouchable. The light should flatter the room and the people in it. A chair should invite a longer conversation. Materials should welcome daily life.
Effortless Livable Luxury asks a room to hold both beauty and comfort. The measure is how naturally someone settles into it.
FROM THE HOUSE
Ideas become places people live in.
Our conversations begin with people: how they gather, what helps them feel at ease, and what a space needs to support. The work is where those questions take physical form.
Explore selected interiors by Ana Micieli and the design thinking that informs our House.
STEP INSIDE THE WORK →BOTH SIDES OF THE DOOR
Notes, ideas, and what comes next.
New perspectives each month on hotel design, ownership decisions, and the human details of luxury. Alongside our annual Hospitality Outlook, these monthly perspectives keep the conversation moving throughout the year.
CONTINUE THE CONVERSATION